Outline of Journalism Study
Code：110001
Name：Journalism Study
Credits：2
Period：36 hours
Objects：Undergraduates, Foreign Postgraduates in China
Ⅰ. Course Description: This course is intended for students who are interested in exploring the broad field of journalism and mass communication. Journalism is partly a field of inquiry, partly of exposition. As a class, we will discover a working definition, skills, theories, and business of journalism and reporting as we explore the parts that make up the whole.
Ⅱ. Aim and requirements: The course is the further study of journalism education. Students will learn the basic mechanics of news: the structure of stories, the structure of the news business, the theories of journalism and mass communication as they learn to construct news stories in a variety of formats for a variety of audiences. Moreover, students will analyze and compare the various media outlets, target audiences, and methods used by today’s reporters.
Ⅲ. Emphasis and Difficulty:
The difference of Chinese and foreign mass communication, journalism ideas, and communication.
Ⅳ. Textbooks:
1. The Sociology of News, Schudson Michael，Norton & Co.
2. McQuail’s Mass Communication Theory, McQuail Denis, SAGE Publications Ltd. (2010)
Ⅴ. Contents
Unit 1: Define journalism
Unit 2: Normative theories of the press
Unit 3: Education of journalism and communication
Unit 4: Convergence journalism
Unit 5: Is Newspaper Important?
Unit 6: The rise and fall of mass communications
Unit 7: Newspapers: more than writing news
Unit 8: Comparative Journalism: Similarities and differences
Unit 9: Modern Chinese press: origin and political history
Unit 10: Media Ethics and the Law
Unit 11: Audience study
Unit 12: Communication effects analysis
